Tekijanka is a Serbian family-owned retail company founded in 1990 in the town of Tekija, in the municipality of Kladovo. Growing from its local beginnings, it has become a leading retail chain in eastern Serbia, with 42 stores. The company presents itself as a destination for affordable family shopping and regularly promotes special offers through catalogues and campaigns, including deals on fresh products, cosmetics and household chemicals, and selected products from its own-brand range.

Customers can apply for a T-Card to access discounts and promotional prices, receive updates about current offers by SMS, and take part in periodic prize competitions. Cardholders may also use deferred-payment arrangements, while birthday and family celebration purchases have designated discounts. Senior T-Card members can receive an additional discount on pension-payment days, subject to exclusions. Tekijanka also shares company news and information about its stores, brands, prices, and career opportunities through its website. Alongside its retail activities, the company highlights social responsibility and community involvement, reflecting its roots as a family business.