Tenaraido is a Japanese craft and lifestyle brand that helps people connect making with using, and discover the stories behind the tools and everyday objects they choose. Its activities are described as community-oriented, encouraging a more thoughtful and satisfying way of life through hands-on experiences and lasting relationships with makers.

The brand offers workshops and classes in traditional and practical crafts, including kintsugi pottery repair, darning, crochet, dyeing, woodworking, and bamboo weaving. Participants can learn directly from craftspeople, explore materials and techniques, and make useful objects themselves. Tenaraido also accepts pottery for kintsugi repair and provides advice on caring for belongings.

Through its online shop and Kagurazaka store in Tokyo, Tenaraido sells durable tools, carefully made goods, foods, and at-home craft kits. These include kintsugi, darning, sewing, and miso-making kits. Its related initiatives connect customers with workshops and makers, support craft-related work, and invite members to participate more deeply in the community. Overall, Tenaraido brings together learning, shopping, repair, and appreciation of handwork.