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Hex Code
Color name
RGB
HSL
CMYK
#EEA813
Buttercup
238, 168, 19
41, 87, 50
0, 29, 92, 7
#111111
Cod Gray
17, 17, 17
0, 0, 7
0, 0, 0, 93
#FDE98A
Sweet Corn
253, 233, 138
50, 97, 77
0, 8, 45, 1
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As part of the Alibaba Group since 2016, Lazada leverages advanced technology, logistics, and payment solutions to deliver an unparalleled shopping experience. Committed to connecting a diverse customer base, Lazada aims to serve 300 million users by 2030.
The platform features LazMall, Southeast Asia's largest virtual mall, showcasing over 32,000 reputable brands with guarantees on product authenticity, fast delivery, and hassle-free returns. Additionally, Lazada Marketplace empowers retailers with access to millions of customers, providing comprehensive services like secure payments and marketing analytics, facilitating sales across 18 categories including health & beauty, fashion, and electronics.
Lazada's cross-border initiative connects local brands to international consumers, expanding product accessibility while benefiting from Alibaba's robust logistics. By continuously innovating, Lazada remains at the forefront of transforming retail in the region.
Brand industry
E-commerce and Shopping
Company type
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Year founded
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How do I download the Lazada logo?
The Lazada logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #EEA813, #111111 and #FDE98A.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.