The Texas Hemp Business Council (THBC) is a pivotal state trade association established to champion the hemp industry across Texas, promoting collaboration and consumer choice while safeguarding industry participants from farm to retail. With a focus on advocacy and education, THBC works with policymakers to create a robust marketplace for hemp products, ensuring consumer protection is paramount.

The Council's board consists of industry veterans, including Cynthia Cabrera, co-founder of Hometown Hero and leader in hemp advocacy; Curtis Chouteau, whose expertise spans sales and legal compliance; and Cody Fisher, who has established multiple cannabis-related businesses. Other notable members include Andrea Sallis Daniels, known for her expertise in cannabis education, John Murray, founder of Fire Holistics LLC, and Hunter Schiro, an innovative farmer dedicated to hemp cultivation.

Through its collective efforts, THBC actively promotes the sustainable growth of hemp-related products, including consumables, and seeks to educate the public on the benefits of hemp and cannabis, fostering a healthy, informed marketplace for consumers.