That Good Hair is a plant-powered hair care brand created for textured hair and sensitive scalps. Its range serves wavy, curly and coily hair, as well as locs, with formulas designed to support both scalp comfort and healthy-looking hair. The brand is particularly mindful of people managing concerns such as scalp psoriasis, seborrheic dermatitis, eczema, alopecia and dandruff, and offers fragrance-free options for those with sensitivities.

Products include a Hydrating Hair Mist, Healthy Hair Golden Oil and Moisture Cream Hair Butter, with collections and guidance tailored to different hair types and protective styles. That Good Hair says its formulas use COSMOS-certified organic ingredients, plant-derived colours and fragrances, and avoid harsh chemicals. Its products are approved by Cruelty Free International and The Vegan Society.

The brand began with its founder’s experience of scalp eczema and the difficulty of finding care that soothed the scalp without drying out curls. Sustainability is also part of its approach: products come in reusable, infinitely recyclable aluminium bottles, which customers can return for a discount on a future purchase.