The Artifice is a dynamic brand focused on empowering creative writers across various genres through insightful discussions on the significance of setting in literature. By emphasizing the importance of real-world locations, The Artifice provides valuable techniques for effectively writing about place, catering to authors who seek to enrich their narratives. Central to their offerings is the exploration of the five modes of place-oriented experiential techniques (POETs), which include Retrospective, Immersive, Collaborative, Vicarious, and Nebulous.

These techniques guide writers to draw upon personal memories, engage with their surroundings, and create authentic, multisensory experiences in their writing. The brand not only fosters a deeper understanding of literary place-making but also invites writers to immerse themselves in the intricacies of settings, enhancing reader engagement. Through thoughtfully curated content, discussions, and practical advice, The Artifice stands as a vital resource for writers eager to deepen their storytelling abilities and connect meaningfully with readers through the artful use of setting