The Playbook
@the-playbook.de
Das freie Wiki zum B2B-Software-Markt in DACH und Benelux: Firmen, Investoren, Produkte und Personen mit ihren Beteiligungen — plus wöchentliche M&A-Deal-News. Kuratiert von Jochen Maurer.
The Playbook's Company Logos


The Playbook's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#1E40AF
Persian Blue
30, 64, 175
226, 71, 40
83, 63, 0, 31
#16140F
Rangoon Green
22, 20, 15
43, 19, 7
0, 9, 32, 91
#F7F4EC
Ecru White
247, 244, 236
44, 41, 95
0, 1, 4, 3
About The Playbook
The Playbook is a free, editorially curated wiki covering the B2B software market in the DACH region and Benelux. It maps 1,690 software companies, 214 investors, 753 products and 709 people, documenting ownership, investment and competitive relationships across the sector. The resource is designed to help readers understand who owns which businesses, how companies compete and where software firms have been acquired or sold. Its audience includes professionals such as private equity investors and corporate development teams seeking market overviews and company, investor and category information.
The Playbook also publishes weekly B2B software deal news and offers market insights, comparisons and a glossary. Its tools include a GEO overview and scanner for assessing visibility in AI-generated answers, an ERP selection adviser and an agent adviser. Wiki content, deal news and several tools are available free; paid subscriptions are offered for ongoing monitoring services. Jochen Maurer, an experienced DACH B2B software operator and CTO/CPTO of enventa Group, curates the project with AI support.
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