Unclaimed brand
The Addiction Project uses endurance challenges and honest conversation to support people affected by addiction.
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RGB
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#0A0A0A
Cod Gray
10, 10, 10
0, 0, 4
0, 0, 0, 96
#FAFAF8
Cararra
250, 250, 248
60, 17, 98
0, 0, 1, 2
The Addiction Project is an initiative supporting people affected by addiction, including family members and others who stand alongside someone experiencing it. It brings together endurance challenges, community and honest conversation to draw attention to addiction, grief and mental health, and to create opportunities for people with lived experience to connect.
Its challenges include demanding mountain and distance efforts, such as a winter attempt to climb Ben Nevis, Scafell Pike and Snowdon back to back in under 24 hours. A planned 2027 world-record attempt aims to summit the highest point in every European country. The project uses these physical feats to open conversations and encourage involvement, rather than presenting athletic achievement as an end in itself.
The Addiction Project also shares films and personal stories, and invites people to take part in events, set their own challenges, fundraise, donate or provide sponsorship. It is working toward longer-term support, including a 24/7 helpline, support spaces at events and permanent community hubs.
Brand industry
Health
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