The Amy Plan is a bespoke luxury travel design brand founded by Amy Van Ness, a travel professional with 12 years of corporate industry experience and personal visits to 40 countries. It creates highly personalized itineraries for couples and groups, combining cultural immersion, exclusive experiences, and thoughtful luxury. Services include African safaris, culinary experiences, group trips, romantic getaways, hotel and villa bookings, adventures abroad, champagne campaigns, and private yacht and ship charters.

Amy coordinates trip details such as flights, accommodations, dining, and activities, tailoring plans to clients’ interests and budgets. Her approach draws on experience in customer service and global travel operations, with an emphasis on careful preparation and seamless coordination. The Amy Plan also requires travel insurance and an around-the-clock local contact for every client, reflecting its focus on practical support as well as memorable experiences.

Its mission is to connect travelers with extraordinary people, places, and moments through culturally rich journeys designed to feel personal, elegant, and distinctive