John Baker

The Asking Formula is a communication and influence brand created by John Baker, a former senior executive and sales professional at American Express and Ameriprise Financial. Drawing on his corporate experience and consulting work with large organizations, Baker developed a practical approach to help people ask persuasively and confidently for what they want. The brand’s core offering is a six-step process for structuring persuasive communications, encouraging action, and improving outcomes in both professional and personal life.

The Asking Formula is delivered through keynote speeches, half-day and full-day workshops, consultative services, and professional training tailored to different audiences and goals. Its programs aim to strengthen communication, sales, and leadership skills for companies, associations, business owners, and entrepreneurs. The brand also offers the ASK U app and a book, The Asking Formula: Ask For What You Want…And Get It, which presents its practical method. John Baker is also the author of READY Thinking: Primed for Change.