The Attention Playbook is an online educational product created by Rob Hallam, co-founder of SuperX, to help founders grow an audience on X and turn attention into customers. Hallam draws on results from his own account, including 81.5 million impressions in the past year, and shares practical examples, screenshots, and case studies rather than relying only on theory.

The playbook includes 10 modules and 54 video lessons, totaling about six and a half hours, with a written version of every lesson and lifetime access. Topics include how the X algorithm ranks posts, building an audience from zero, writing replies and founder stories, creating video, and developing posts designed to spread. It also covers converting reach into customers, supported by examples involving an agency, SuperX, and another side project. A tracking sheet and guidance on measuring progress are included. The course is offered as a preorder, with access scheduled for October 31 and a full refund available before delivery.