Baerry is an online retailer specializing in Korean beauty, offering shoppers a curated range of skincare, makeup, hair and body care, and lifestyle products. Its catalogue includes cleansers, toners, serums, moisturizers, masks, sunscreens, and targeted treatments, with browsing options organized by skin concern, skin type, and ingredients such as hyaluronic acid, niacinamide, vitamin C, and peptides. Makeup selections cover face, lip, and eye products, while hair and body ranges include haircare, body wash, moisturizers, fragrance, and wellness items.

The store carries established and emerging K-beauty brands, including SKIN1004, medicube, SOME BY MI, Rom&nd, celimax, and YADAH. Customers can explore new arrivals, popular products, routines, bundles, value sets, and an advent calendar, as well as shop sale deals and products at lower price points. Baerry promotes worldwide shipping, free shipping on orders over $49, and duties included to help avoid customs fees at delivery. Its site also provides ingredient and editorial content to support discovery.