Unclaimed brand
Welcome to The Betsy Hotel, located on Ocean Drive in Miami Beach. Named ‘World’s Best’ by Travel + Leisure. Luxury amenities, delicious dining, pets welcome!
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Hex Code
Color name
RGB
HSL
CMYK
#C56723
Piper
197, 103, 35
25, 70, 45
0, 48, 82, 23
#EBBA89
Tacao
235, 186, 137
30, 71, 73
0, 21, 42, 8
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
The Betsy Hotel on Ocean Drive is a true South Beach landmark, with a storied history dating back to 1942. This charming hotel effortlessly combines art, design, culture, history, community, food, and drink to create a unique and welcoming experience for both travelers and locals alike. The Betsy stands as the only surviving example of Florida-Georgian architecture on Ocean Drive, built by renowned Art Deco pioneer L.
Murray Dixon. Recently completing a transformative expansion, The Betsy now offers 130 rooms and suites, two pools, two restaurants, a library, and 25,000 square feet of public and event space. The hotel's commitment to community-led collaborations is evident in its support of numerous local and national not-for-profit organizations.
Moreover, The Betsy is a proud advocate of sustainability, participating in Miami Beach's #PlasticFreeMB campaign and making conscious decisions throughout the hotel to prioritize environmentally-friendly practices. Recognized by esteemed publications like Travel + Leisure and Condé Nast Traveler, The Betsy Hotel continues to set the standard for luxury hospitality in Miami Beach
Brand industry
Travel and Tourism
Company type
Privately Held
Year founded
2009
Company size
51-200 employees
Ocean Drive boutique hotel
South Beach beachfront lodging
Miami Beach jazz hotel
Hotel arts and culture programming
South Beach event and wedding venues
How do I download the The Betsy Hotel logo?
The The Betsy Hotel logo comes in one version: a white logo. Download as SVG or transparent PNG.
What does The Betsy Hotel's branding look like?
The Betsy wordmark is a thin, widely spaced uppercase “THE BETSY” signature, with a small “THE” above the larger name and “SOUTH BEACH” beneath it. Its identity combines refined, high-contrast display lettering with restrained sans-serif details, a palette of coastal teal, white, and warm sand, and imagery centered on the historic architecture, palms, art, and lived-in hospitality; layouts balance spacious photography with elegant editorial typography.
What are The Betsy Hotel's brand colors?
The The Betsy Hotel color palette uses the hex codes #C56723, #EBBA89 and #000000.
The The Betsy Hotel name, logos and brand assets are trademarks of The Betsy Hotel and its affiliates. Brandfetch isn't affiliated with or endorsed by The Betsy Hotel. Their use is subject to The Betsy Hotel's brand guidelines.
