The Big Play is a UK-based indoor play festival created for families with toddlers and preschoolers, with activities and experiences aimed mainly at children under six. Based in the East Anglia community, the event brings local children’s activity providers, small businesses and entertainers together in one family-friendly venue. Visitors can enjoy a variety of included activities, such as messy play, soft play, bouncy castles, sensory equipment and interactive workshops, alongside creative classes and entertainment.

Families can also meet local providers, learn about their offerings, and book classes or purchase children-focused products and services. Food and drinks are available to buy from onsite sellers, and visitors may also bring their own snacks. The event provides facilities including baby-changing space, seating and accessible routes.

The Big Play also offers local businesses an opportunity to exhibit, showcase their products and services, and connect with families. With event dates and venues announced through its website, the brand aims to make discovering local play, learning and family activities an enjoyable shared experience