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Hex Code
Color name
RGB
HSL
CMYK
#EDA01C
Carrot Orange
237, 160, 28
38, 85, 52
0, 32, 88, 7
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#2F2F2E
Tuatara
47, 47, 46
60, 1, 18
0, 0, 2, 82
THE BOURBON is a premier eCommerce brand that has established itself as a leader in the retail revolution throughout Southeast Asia. Launched in 2012, the brand seamlessly connects consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam through a robust technology, logistics, and payments network. As part of the Alibaba Group since 2016, THE BOURBON is committed to providing an extensive range of products and services aimed at enhancing the shopping experience.
The brand features two main offerings: LazMall, a vast virtual mall home to over 32,000 international and local brands, ensuring authenticity and rapid delivery, and Lazada Marketplace, which provides retailers with direct access to millions of customers along with comprehensive support services. Additionally, THE BOURBON facilitates cross-border shopping, connecting Southeast Asian consumers with quality brands from around the globe. Their focus on secure transactions, cutting-edge technology, and a diverse product range positions THE BOURBON as an essential destination for both shopping and entertainment
Brand industry
E-commerce and Shopping
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Year founded
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How do I download the THE BOURBON logo?
The THE BOURBON logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are THE BOURBON's brand colors?
The THE BOURBON color palette uses the hex codes #EDA01C, #FFFFFF and #2F2F2E.
The THE BOURBON name, logos and brand assets are trademarks of THE BOURBON and its affiliates. Brandfetch isn't affiliated with or endorsed by THE BOURBON. Their use is subject to THE BOURBON's brand guidelines.
