The Broker Black is a private new-car buying platform that helps shoppers compare vehicles and estimated costs before contacting a dealership. Users create a complimentary account and set a profile with details such as ZIP code, credit range, down payment, trade-in, and preferred term. The platform then displays participating dealerships’ new-car inventory with estimated pricing for cash, financing, and leasing, including applicable taxes and fees. Estimates can be viewed without a credit check or Social Security number, and personal information is not shared with a dealership unless the shopper chooses to send a deal.

Shoppers can browse by make, model, body style, payment range, or location, and explore in-stock vehicles, former loaners, and custom factory orders. Additional tools include a vehicle trade-in estimate and information about delivery availability. The Broker Black’s AI Concierge searches live inventory, estimates costs at the shopper’s profile, and compares options such as paying cash versus a one-pay lease. A human team member is also available by email.