The California Naturals

California Naturals is a women-founded and led personal care brand offering clean, natural-leaning everyday essentials for hair, body, kids, men, and lips. Its products are designed for a range of hair types and needs, including hydration, anti-thinning care, curls, and sensitive scalps. The lineup includes shampoos and conditioners, scalp serums, hair masks, body wash, lip products, and convenient kits and bundles.

Featured products include coconut-powered Classic Clean shampoo and conditioner, Re:GRO anti-thinning formulas, Super Moisture hair care for soft, frizz-free strands, and Glow Oil Body Wash with a citrus scent. Customers can shop by category, fragrance, or personal care need, with options such as Toasted Coconut, Summer Fig, Rose Garden, Sunset Citrus, and fragrance-free products. California Naturals describes its formulas as free from sulfates, parabens, and silicones, and says its products are cruelty-free and Leaping Bunny Certified. Its bottles use post-consumer recycled plastic, and products are mixed and poured in California. The brand sells individual items and discounted bundles online, offers a store finder, and provides wholesale and affiliate programs.