The Case for Her is a brand that is dedicated to addressing key women's health issues and promoting sexual pleasure. They firmly believe in creating an equal world where women and girls can thrive. By investing in underfunded and overlooked women's health issues, they aim to break open gender inequality.

The brand focuses on two areas: menstruation and female sexual health and pleasure. Their portfolio is diverse and dynamic, spanning across the globe and including investments in product companies, tech innovations, research initiatives, and grassroots organizations. The Case for Her works on multiple fronts, including conducting research, supporting evidence-based interventions, promoting body literacy through education, and developing innovative products.

Additionally, they emphasize the importance of distribution models and technology to ensure that their products reach the customers who need them. Beyond funding, The Case for Her takes an advocacy approach to firmly place key women's health issues into the global health agenda. The brand is led by co-founders Cristina Ljungberg and Wendy Anderson, along with Alexandra Lundqvist, who leads communications and partnerships.

The Case for Her is committed to its mission of empowering women and girls, ensuring their voices are heard, and providing them with the choices they deserve