TheChinaPath

TheChinaPath is a China-focused marketing, eCommerce and distribution agency that helps international brands enter and grow in the Chinese market. With teams in Shanghai, Hong Kong and Paris, it combines local expertise with practical support across market entry, sales and brand development. The agency has more than 15 years of China experience and has supported over 75 brand launches.

Its services include market-entry strategy, business-model development and partner selection, as well as cross-border eCommerce setup and end-to-end store operations on Tmall Global and JD Worldwide. TheChinaPath also supports social commerce on Douyin, WeChat and RED, including livestreaming, KOL activity, content and media campaigns. Branding and localisation services adapt names, visual identity, packaging and tone of voice for Chinese consumers.

For businesses seeking local partners, the agency provides distributor, Tmall TP and Douyin DP shortlists through its Compass database, built from in-person industry meetings. It also offers distribution support, website and mini-program services, Chinese social media management, learning programmes and market insights to help brands make informed decisions at every stage.