Emma, the Coaching Tools Company, is a values-driven brand committed to helping coaches save time and energy while building their businesses with ease. Founded by Emma-Louise Elsey, a professionally trained coach since 2003, the brand aims to inspire coaches and make a positive impact on the coaching industry. They provide a wide range of tools, resources, and ideas to both established and aspiring coaches, helping them grow their client base, refine their skills, and boost their coaching confidence.

Emma and her team incorporate elements of play and fun into their learning tools, enhancing the coaching experience for both coaches and their clients. The Coaching Tools Company is also dedicated to giving back to communities, donating 10% of their profits annually to charities that support mental health and marginalized populations. With over 17 million pageviews and counting, the brand continues to expand and serve the global coaching community with practical resources and ongoing support