Thecolorsalons

The Color is a Dutch salon concept dedicated to hair color, with salons in Amsterdam, Rotterdam and Maastricht. Its Color Masters combine personalized advice with current trends and color techniques to help clients find a treatment suited to their wishes. New clients begin with a complimentary, no-obligation consultation, where they can discuss options before booking a service. The team prepares each bespoke hair color at the salon’s Color Bar and guides clients through the process. A digital lookbook, viewed on mobile devices or salon screens, helps clients visualize recommendations. Alongside its specialist color services, The Color also offers professional haircuts.

Appointments can be arranged through the salons’ WhatsApp service; clients are invited to share photos of their current hair and inspiration. The brand’s creative team develops trend reports and content, while The Color College turns emerging trends into color techniques, tutorials and training for salon staff and external students. The Color also shares hair transformations and inspiration through its magazine and social media, and offers salon franchising, career opportunities and customer support.