The Conversation Project is a public engagement initiative of the Institute for Healthcare Improvement (IHI) that aims to transform end-of-life care by encouraging open conversations about individuals' wishes for care through the end of life. The organization believes that these conversations should take place at the kitchen table, with the people who matter most, before it's too late. The Conversation Project offers free tools, guidance, and resources to help individuals initiate these conversations with their loved ones and ensure that their wishes are both understood and respected.

Founded in 2010, The Conversation Project was inspired by Pulitzer Prize-winning writer Ellen Goodman's experience as a caregiver to her mother with Alzheimer's disease. Recognizing the importance of having these discussions before it becomes necessary, the organization facilitates grassroots public campaigns and collaborates with the Institute for Healthcare Improvement to promote its mission. Despite 92% of Americans recognizing the importance of discussing their end-of-life care wishes, only 32% have actually had these conversations.

The Conversation Project aims to bridge this gap by providing educational resources and opportunities for community engagement. With over 1,800,000 website visitors and 600,000 downloads of their Conversation Starter Guide, the organization has already made a significant impact in promoting these vital conversations. To get involved, individuals can start by using the Conversation Starter Guide to initiate conversations with their loved ones.

The organization also offers webinars, discussion groups, and community engagement newsletters to support and connect people on this journey. The Conversation Project welcomes donations and encourages individuals to promote their work and the importance of end-of-life care conversations through their social media platforms