The Critical
@thecritical.lt
We help organisations to build impactful solutions for business, society and the environment with research, unveiling the insight, strategy, setting the course, design building the right solution and communication connecting with the right people
The Critical's Company Logos
The Critical's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#BFFE00
Lime
191, 254, 0
75, 100, 50
25, 0, 100, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#111111
Cod Gray
17, 17, 17
0, 0, 7
0, 0, 0, 93
About The Critical
The Critical is a dynamic brand that delves into the complexities of multiple worlds shaped by perceptions and interpretations, identifying them as relationships within individuals, cultures, environment, and economy - collectively known as context. By actively engaging with this context, they uncover solutions to challenges and craft new worlds for the better. Their approach involves applying system and design thinking methodologies alongside tools from social sciences and humanities.
The brand showcases their expertise through compelling case studies such as the Modernisation of the Cultural Education System in Lithuania and Trustmaking for The New Green Transition. They also offer insightful perspectives on various topics, addressing questions like integrating sustainability into strategies and creating safer cities.
With a dedicated team of strategists, researchers, designers, and project managers, The Critical is committed to shaping innovative solutions. Connect with them through email, Facebook, Instagram, LinkedIn, or Behance to explore their world of possibilities.
Company type
Partnership
Year founded
2017
Company size
11-50 employees
