The Dog Mum is an iconic brand that celebrates the unique bond between humans and their fur babies. We believe that being a dog mom is a special kind of motherhood, and we wear the label of crazy dog lady with pride. Our founder, Emma, a devoted mama to her fur babies, Boss and Kora, noticed a gap in the market for fashionable clothing targeted at proud dog parents.

With her background in marketing and PR, Emma set out to create a fun and ethical brand that reflects the identity and attitude of our puppy-loving community. To take The Dog Mum to the next level, Emma partnered with Jasmin, another passionate dog mom and business-savvy entrepreneur. Together, they have built a brand that resonates with dog-loving individuals on a mission.

In late 2022, La Luna Pet Care, a leading Australian pet care business, took over The Dog Mum to infuse it with fresh energy. Today, we are Australia's most popular online retailer of ethically-made threads for sassy dog moms and dads. Our range includes tees, tanks, hoodies, and accessories for all members of your wolf pack.

We proudly celebrate the love and bond between humans and their fur babies, regardless of the number of legs or feathers they have. Be a part of our community and show the world your love for your fur baby!