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Hex Code
Color name
RGB
HSL
CMYK
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
#F36E36
Flamingo
243, 110, 54
18, 89, 58
0, 55, 78, 5
#5B1B1B
Espresso
91, 27, 27
0, 54, 23
0, 70, 70, 64
**Lazada Group** is Southeast Asia's premier eCommerce platform, established in 2012. Operating across six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—Lazada connects a vast, diverse customer base through its advanced technology and robust logistics and payment systems. As a regional flagship of Alibaba Group since 2016, Lazada boasts cutting-edge technological support that enables rapid adaptation to market demands.
The platform features **LazMall**, Southeast Asia's largest virtual mall, showcasing over 32,000 international and local brands with a focus on 100% product authenticity and customer satisfaction, including a guaranteed fast delivery and a 15-day return policy. Additionally, **Lazada Marketplace** empowers retailers by providing access to millions of customers, along with essential tools for secure payments and customer support. Moreover, Lazada’s cross-border services allow local brands to reach international markets while offering a diverse array of products, from fashion to home appliances, ensuring a seamless shopping experience for all. By 2030, Lazada aims to serve 300 million customers, continually pushing the retail envelope in the region.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #AE7E12, #F36E36 and #5B1B1B.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.