The Elephant Foundation | Sheung Wan is a dedicated brand working tirelessly to raise awareness about the devastating impact of poaching. This brand firmly believes in educating consumers, particularly in China and Hong Kong, about the truth behind the ivory trade. It's alarming that less than a third of those surveyed in China were aware that elephants are slaughtered for their tusks, and many believed that the tusks would naturally grow back.

The Elephant Foundation is determined to change this misconception. Their efforts extend beyond education. By supporting partner organizations like Big Life Foundation, The Elephant Foundation aims to protect and preserve the African Elephant.

These organizations employ brave wardens and rangers who not only care for orphaned calves but also safeguard wild elephants from poachers. These frontline heroes risk their lives daily to combat the illegal ivory trade. Additionally, The Elephant Foundation strives to reduce the demand for ivory in Hong Kong and China.

Despite regulations, 400 shops continue to sell legal ivory procured before 1989. However, recent investigations suggest that many shops are replacing legal ivory with illegal stock, indicating an ongoing demand for ivory products. The message is clear: if we want to save these magnificent creatures, we need to stop the demand for ivory.

The Elephant Foundation urges everyone to support their cause, educate others about the consequences of poaching, and take a stand against the illegal ivory trade. Together, we can make a difference. When the buying stops, the killing can too