Unclaimed brand
A repeatable system for building, talking about, and evaluating non-alcoholic drinks.
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Hex Code
Color name
RGB
HSL
CMYK
#AB8A4D
Driftwood
171, 138, 77
39, 38, 49
0, 19, 55, 33
#20202E
Steel Gray
32, 32, 46
240, 18, 15
30, 30, 0, 82
#F5F2E6
Ecru White
245, 242, 230
48, 43, 93
0, 1, 6, 4
The Elevated Bear is a beverage education and training brand founded by Scot to help people create, describe, and evaluate adult non-alcoholic drinks with greater intention. Its work addresses a gap in the growing non-alcoholic beverage industry: drinks have improved, but the language used to explain them often remains vague. The brand’s goal is to support more welcoming hospitality and help guests find a drink that suits their tastes, needs, and occasion.
The Elevated Bear offers workshops, educational resources, and a store and newsletter for people interested in adult non-alcoholic beverages. Its frameworks include Four-Pillars™ for building balanced drinks, Flavor Tribes™ for guiding recommendations, and VATS+S™ for evaluating beverages through Visual, Aromatic, Taste, Sensation, and Significance. Live guided workshops teach participants to apply these methods to drinks they bring, then use their observations to develop clearer menu descriptions, product language, and guest recommendations. The brand serves industry professionals, schools and programs, professional associations, teams, and brands, while its VATS+S™ sessions are also open to individuals curious about non-alcoholic drinks.
Brand industry
Food and Drink
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How do I download the The Elevated Bear logo?
What does the The Elevated Bear logo look like?
The Elevated Bear wordmark pairs a large, stylized bear profile in muted ochre with a compact, stacked “THE ELEVATED BEAR” name in strong, high-contrast display lettering.
What are The Elevated Bear's brand colors?
The The Elevated Bear color palette uses the hex codes #AB8A4D, #20202E and #F5F2E6.
Adult non-alcoholic beverage education
Non-alcoholic drink sensory evaluation
Hospitality beverage training
Non-alcoholic menu development
Beverage tasting frameworks
The The Elevated Bear name, logos and brand assets are trademarks of The Elevated Bear and its affiliates. Brandfetch isn't affiliated with or endorsed by The Elevated Bear. Their use is subject to The Elevated Bear's brand guidelines.
