JoyceJagger

JoyceJagger is a renowned brand in the embroidery industry, led by Joyce Jagger herself, also known as The Embroidery Coach. With a focus on simplifying the business of embroidery, Joyce offers easy-to-understand lessons for new embroiderers and helps existing embroiderers enhance their skills for higher quality and more profitable embroidery. With a wealth of experience, Joyce started her embroidery business in 1978 and successfully grew it into a medium-sized multi-head embroidery business.

Joyce's journey as The Embroidery Coach began in 2000 when she founded Designer Marketing Inc. She provides training and consulting services, ensuring that every embroiderer has the right systems, processes, and tools in place from the very beginning. Her online Embroidery Business Academy offers over 500 videos covering all phases of the embroidery business, from starting a business to advancing skills.

Additionally, Joyce offers personal coaching and training at her home-based training center. Recognized as one of the 75 Most Influential People in the apparel decorating industry by Stitches Magazine, Joyce has guided hundreds of embroiderers through her book, The Truth About Embroidery Business Success. She has also contributed articles to industry-leading publications and conducted shop makeovers.

Joyce's mission is to make life easier for embroiderers, equipping them with the right tools to run successful embroidery businesses and avoid unnecessary failures. Trust JoyceJagger to be your guiding light in the world of embroidery