The Estate Organizer is a practical planning brand created to help American families keep essential information and end-of-life instructions in one accessible place. Its main product is a fill-in workbook covering details that a will may not provide, including bank and retirement accounts, passwords and digital access, household services, funeral wishes, and final instructions. Organized into 47 sections, the workbook guides families through the information their loved ones or executor may need, from the first 48 hours after a death through settling and distributing an estate.

It is available as a fillable digital edition, a printed coil-bound book, or a bundle with both formats. The brand also offers an Executor’s Companion, a Conversation Kit, and a free Executor Toolkit with a roadmap, notification letters, common costly mistakes, and an expense tracker. Created by Will, who says he is neither a lawyer nor a financial planner, the materials are educational and direct readers to qualified professionals where appropriate