The Executive Protocol

The Executive Protocol Group is a South African luxury wellness and hospitality advisory company serving clients worldwide. It helps luxury hotels, estates, private clubs, family offices, property developers and discerning individuals make wellbeing an integral part of how people live, work and travel. Guided by the belief that wellness should be more than an amenity, the group combines luxury aesthetics, hospitality experience design and longevity-focused thinking to create environments that inspire movement, support recovery and enhance guest and executive experiences.

Its services span four areas: wellness, longevity and human performance; hospitality spaces and experience design; executive protocol and lifestyle services; and wellness ecosystems. Offerings include luxury wellness consulting, executive wellbeing advisory, movement and performance coaching, wellness destination development, gym and facility design, project management, equipment advice, wellness tourism initiatives, concierge coordination, curated lifestyle experiences, and nutrition and wellness support. The group also provides product sourcing and strategic partnership advisory. Its boutique, flexible approach can support clients from initial strategy through design and implementation, with a focus on discretion, quality and memorable experiences.