Dirty Jigs Tackle

Nichols Lures and Dirty Jigs Tackle, based in Thomasville, Georgia, is committed to crafting high-quality, handcrafted fishing tackle that has earned the trust of anglers nationwide. Founded in 2004 by Dirty Curt Demerath, the brand emerged from a passion for fishing and a desire to create effective jigs. Over the years, Nichols Lures has built a solid reputation for its premium spinnerbaits, spoons, and buzzbaits, recognized for their durability and performance.

In 2022, the brand expanded its offerings by acquiring Dirty Jigs Tackle, known for its innovative designs and tournament-ready jigs. Both brands collaborate with top fishing professionals to ensure that their products meet the demanding standards of serious anglers. Each item is handcrafted with care, symbolizing the commitment to quality that defines Nichols Lures and Dirty Jigs Tackle. With a focus on innovation and tradition, they continue to push the envelope in the fishing tackle industry, making each lure a part of memorable fishing experiences.