The Flip is a brand that focuses on exploring the potential of jobtech platforms for job creation, dignity, and wage increases in Africa. They offer a range of products and services, including a podcast, a crypto-focused show, and live events. The brand is driven by a team of experts and contributors who provide valuable insights and research on the future of work in Africa.

One of their featured researchers and consultants, Dr. Julie Zollmann, shares her findings from a 6-week panel survey of 450 drivers in Nairobi in The Flip Notes. Her research highlights the challenges and opportunities in the ride-hailing sector in Africa.

While there were initial hopes for job creation, it is evident that the market for digitally-mediated work has its limitations. However, there is potential for improving worker dignity through digital mediation, as it provides structure, order, and reliability to their work. The Flip also emphasizes the importance of increasing worker wages.

The research shows that wages are a complex issue, with differences between drivers who own their own cars and those who rent from partners. Despite the challenges, The Flip believes in the potential of digitization to enhance the quality of workers' experiences and contribute to the future of work in Africa. Overall, The Flip is dedicated to shedding light on the opportunities and challenges of jobtech platforms in Africa, providing valuable insights for platform companies, investors, and regulators alike