The General Muir
@thegeneralmuir.com
The General Muir is a modern American restaurant inspired by classic New York Jewish deli, returning it to its hand-crafted roots. Traditional favorites are honored — pastrami is cured and smoked in house, bagels are hand rolled and kettle boiled — and joined by dishes going beyond tradition, focusing on fresh ingredients and simple preparations.
The General Muir's Company Logos
The General Muir's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#67C183
De York
103, 193, 131
139, 42, 58
47, 0, 32, 24
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#3E3D3B
Tuatara
62, 61, 59
40, 2, 24
0, 2, 5, 76
About The General Muir
The General Muir is a modern American restaurant in Atlanta, inspired by the traditions of the New York Jewish deli and a commitment to handcrafted food. Established at Emory Point in 2013, it honors classics such as pastrami cured and smoked in-house and bagels rolled by hand and kettle-boiled, while also offering contemporary dishes made with fresh ingredients and simple preparations. The restaurant serves breakfast, lunch, weekend brunch, and dinner Wednesday through Sunday.
Its bakery and coffee bar offer pastries, breads, sweets, espresso drinks, and locally roasted Dancing Goats coffee, including a custom TGM Blend. Guests can also choose from beer, wine, and craft cocktails. The menu features deli favorites and seasonal items, with options such as sandwiches and cheesecake.
Catering is available for occasions ranging from coffee and breakfast pastries to smoked-fish platters and full dinners. The restaurant also hosts private events, including celebrations and business gatherings. Nearby, sister businesses TGM Bread and TGM Soup Co.
offer fresh-baked bread, soups, and loaves to take home
