The Gentle Art is a wholesale supplier of hand-dyed embroidery threads for cross-stitch and other needlework projects. Based in New Albany, Ohio, the brand offers several distinctive thread ranges: Sampler Threads, Simply Shaker Threads, Simply Wool Threads, and Limited Edition colors. Its Sampler and Shaker lines are gently overdyed, six-strand cotton floss, while Simply Wool is a fine, single-ply wool blend.

The hand-dyed colors feature subtle variation and are designed to give finished work a softened, antique appearance; Sampler Threads are generally more variegated, while Shaker Threads tend toward muted, understated tones. The company emphasizes consistent quality, colorfastness, and lasting, heirloom-worthy results, while noting that small variations between dye lots are inherent in hand-dyeing. The Gentle Art sells wholesale rather than directly to retail customers.

It supports shops and designers through wholesale and designer registration, shop and designer directories, and assistance locating a retailer. Its website also provides thread listings, care instructions, frequently asked questions, and ordering access for registered customers