The Girl Behind The Face Initiative is a brand that focuses on challenging Adverse Childhood Experiences (ACEs) and promoting inclusivity. The brand is named after Tina Thomas, the founder, and references all individuals who stand up against discrimination and do good. The initiative aims to raise awareness about the discrimination faced by those with visible differences, highlighting that it is the last frontier where such discrimination remains acceptable.

The story revolves around Mui Thomas, who was born with a rare skin disease called Harlequin ichthyosis. Mui's unique appearance led to her being rejected and hidden away at birth. However, Tina Thomas met Mui by chance and was inspired to take a stand against the stereotypes and societal rejection she faced.

Mui has grown up to become the world's first rugby referee and yoga teacher with Harlequin ichthyosis, proving that when strangers stand up for someone else, lives can be transformed. The Girl Behind The Face is a family initiative that aims to help others and challenge cyber bullying. Their upcoming book will share their powerful story and confront the bullies who taunted Mui.

Overall, The Girl Behind The Face Initiative is a powerful brand that encourages empathy, understanding, and standing up for others