Architect is a shopping technology company behind Archi, a personal shopping assistant designed to help people find suitable products and pay less. Shoppers can ask ChatGPT what to buy or tell Archi what they are looking for, and the assistant recommends and ranks products based on their needs. It uses real customer reviews to assess what matters to each shopper, and says sellers cannot pay to improve a product’s score.

Archi also compares prices across websites, looks for discounts, and can monitor prices to alert shoppers when they drop. Before purchase, it checks seller information, return policies, and delivery dates. For shoppers with a specific request, such as wide-fit running shoes under a set budget, Archi can create a tailored product selection. The company says it can also work with other shoppers’ Archis to negotiate exclusive offers.

Archi is presented as a way to shop through ChatGPT. Chrome and WhatsApp experiences are described as coming soon, and interested shoppers can join the waitlist.