The Golf Project creates handcrafted golf art, gifts, and accessories, specializing in custom three-dimensional maps of golf courses. Founded by Tyler and Jeremy in a Northern Michigan garage in August 2021, the brand grew from a shared love of golf and cartography. Its maps are designed and made by hand in Traverse City, Michigan, with a focus on detailed course features such as tees and bunkers. The company says it can create a map of any course in the world, including local tracks, and offers custom ordering and personalization.

Its collection includes 3D wood and multi-layer golf maps, modern layered designs, offset sketch prints, architect-style course prints, and state maps. Golf-themed artwork includes personalized hole-in-one pieces, patent prints, and golf-word designs, alongside a USA golf bucket-list map. Accessories include scorecard holders, hats, and desk mats; customers can also purchase gift cards and course add-ons. The Golf Project serves individual shoppers as well as wholesale and tournament gifting customers.