The Good Life Backyard is a certified Australian family-owned business supplying products and practical advice for backyard chicken keepers. Founded by Ros Russell, the company says it tests products in its own backyard and makes its chicken feeders and waterers in-house, with a focus on quality, Australian support, and sustainable, recyclable Australian products where possible.

Its range covers everyday flock care, including chicken coops, fencing, feeders, waterers, feed, seeds, nesting boxes and materials, bedding, brooding and incubation equipment, toys, treats, and health and wellness products. Customers can also shop for wormers, mite and lice treatments, supplements, dried and live insects, insect farms, and poultry accessories. The store offers supplies for aviary birds and chicks, as well as selected home, garden, and pest-control products.

Alongside its online shop, The Good Life Backyard provides a learning centre with chicken-keeping articles and resources. Customers can access loyalty rewards, auto-delivery, and payment options including Afterpay and PayPal. Its stated mission is to support happier, healthier chickens with quality products and service.