The Haelli is a brand that specializes in hand-painted juttis and hand-painted print sarees. The name 'HAELLI' is derived from 'Helli,' which is a term commonly used for ancestral homes in the villages of Haryana, symbolizing the brand's connection to its cultural roots. The Haelli prides itself on creating unique and completely handcrafted juttis, made from 100% genuine leather.

Their collection breaks stereotypes and showcases elegance, quirkiness, and a stylish statement. Vibrant colors adorn their juttis, while subtle textures and abstract patterns pay homage to the rich culture they represent. In addition to juttis, The Haelli has recently launched their first line of hand-painted print sarees, which encapsulate the brand's fun and quirky aesthetic.

The founder of The Haelli, Neha Sahu, is an artist and contemporary designer. She is known for being the first artist in India to customize and hand paint juttis. Neha Sahu's passion for bright colors and artistic frameworks led her to establish The Haelli, where she could fully express her creative vision.

She has been recognized with various awards, including the TOP SME Women Artist 2019 and the Rashtriya Gaurav Award 2019. With their unique and beautifully crafted products, The Haelli aims to bring joy and individuality to their customers, reflecting the vibrant culture and artistic heritage of India