The Image of Africa Ltd | Arusha is a tour operator and destination management company based in Tanzania. Our goal is to provide travelers with alternative ways to explore and understand Africa by creating authentic and unique routes. We are committed to offering exclusive services and ensuring the safety and comfort of our guests as they explore the most remote corners of the country.

Our founder and CEO, Antonina Zharko, is a photographer with 14 years of experience. Her passion for Africa and exploration led her to establish this travel company. She designs off-the-beaten-track itineraries herself, focusing on private and alternative routes.

Her aim is to give guests a chance to experience the pure, wild, and untouched side of Tanzania that is rarely seen by tourists. Our offerings include photography tours, private tours, tailor-made experiences, and opportunities to immerse yourself in wildlife and cultural encounters. We believe in a respectful and gentle approach to travel, conservation, and interactions with wildlife and local cultures.

Join us on a journey to discover the hidden gems and untouched beauty of Tanzania