The Indian Couture (TIC) is a distinguished brand specializing in traditional Indian wear, offering a range of meticulously handcrafted apparel that embodies timeless elegance. Founded by Samina Khan, TIC emphasizes authentic designs that celebrate India's rich cultural heritage, incorporating exquisite traditional crafts such as Zardozi and Applique embroidery. The brand's collection includes sophisticated bridal wear, festive attire, and stylish party wear suitable for a variety of occasions.

TIC distinguishes itself through its commitment to quality, sourcing high-quality fabrics that are decorated with intricate hand embroidery performed by skilled artisans. Their signature lines, Bahaar, Farozan, and Nayaab, provide options for standing out at events, showcasing grandeur, or exuding luxury respectively. The Indian Couture also aims to sustain ancient craftsmanship while empowering artisan communities by prioritizing traditional methods over fast fashion. With an online platform launched in 2022, TIC continues to expand its reach, catering to fashion enthusiasts across India who appreciate exquisite, handcrafted designs.