The Indian Twist is an Indian creative brand bringing together distinctive design, useful products, and inclusive participation. Its work is described as a journey that invites people to share in the joy of creating. Designers from leading design institutes develop products with contributions from autistic and physically challenged people, including young adults with autism. The brand aims to keep prices reasonable while maintaining good quality, making its creations accessible to more customers.

Its range includes coffee and beer mugs, glass mugs, aprons, coasters, cushion covers, fridge magnets, key chains, phone covers, notebooks, bags, wine bags, playing cards, postcards, and gift boxes or fabric gift envelopes. It also offers items such as mobile stands, sticky-note holders, paperweights, toothpick and bangle holders, and products for children. Featured examples include couple-themed mugs and a papier-mâché scrunchies holder.

With its playful “quirky for a cause” approach, The Indian Twist combines Indian-inspired character with everyday function and a commitment to collaborative creation.