The Insights Family

The Insights Family is an independent market research authority focused on children, teens, young adults and parents. Since 2017, it has tracked family attitudes and behaviour continuously, providing real-time intelligence across 22 markets. Its research draws on more than four million families and 5.5 billion first-party data points, helping organisations understand the fast-changing family economy and the factors shaping young people’s attention and choices.

The company offers data and insights across topics including brands, advertising, characters, entertainment, technology, education, fashion, food, money, shopping, social media, sports, toys and games. Its services include Kids Insights, Next Gen Insights and Parents Insights, alongside custom research, case studies, reports, webinars and market-specific trend analysis. The Insights Family supports licensors and intellectual property owners seeking to demonstrate demand, licensees planning products and retail ranges, brands developing campaigns for Gen Alpha, and agencies pitching to family-focused clients. By turning continuously updated audience evidence into practical guidance, it helps teams build strategies, secure stakeholder support and identify opportunities for products, content and experiences that resonate with families.