The Local is a curated gift shop and shared retail marketplace showcasing handmade goods from more than 90 Canadian makers. Based in Ontario, it operates at White Oaks Mall in London and Fairview Park Mall in Kitchener, offering shoppers a selection of products crafted, grown, or made by Canadian artisans. The brand’s vision is to create an “Everything Local Store” where customers can discover distinctive gifts while supporting independent creators and local communities.

The Local also helps artisans bring their products to a wider audience through mall-based retail space. Its team manages customer service, transactions, and day-to-day store operations, allowing vendors to focus on making and developing their products. Vendors receive one-to-one support and access to a portal for tracking sales, inventory, and revenue. The Local states that vendors keep 100% of their sales. With staffed locations, regular mall foot traffic, and vendor-focused services, the business connects local makers with customers looking for thoughtfully made goods and provides creators with a shared retail platform.