The Meatrix is a groundbreaking online advocacy campaign that educates and entertains viewers about the issues surrounding factory farming. Through a series of viral films, The Meatrix has reached over 30 million viewers worldwide, offering insights into the problems with conventional meat, poultry, dairy, and eggs production. The films, translated into over 30 languages, use humor and creativity to shed light on the food industry, featuring three superhero farm animals - Leo, Chickity, and Moopheus.

The Meatrix website provides valuable information on factory farming issues and alternatives to support sustainable food and agriculture. Additionally, the Eat Well Guide, an online directory, helps individuals take action by connecting them to sustainable food sources. With critical acclaim and numerous awards, The Meatrix continues to raise awareness and inspire change in the food industry