The Media Lab is Wellington’s largest independent media agency, specialising in digital marketing, media planning and buying, and marketing communications strategy. Based in New Zealand’s capital, the agency draws on the city’s creative, business and public-service connections to help organisations reach audiences throughout Aotearoa. Its team develops customised media plans around each client’s goals, customers and business priorities, combining analytics, audience insight, experimentation and creative thinking to address brand and business communication challenges.

The Media Lab works with businesses, non-governmental organisations and government agencies, and has experience across more than 300 organisations over the past five years. Its services include digital advertising, audience analysis, consumer and business insight, digital tracking, data analytics, social media management and content development. The agency manages social accounts across platforms including Instagram, Facebook, LinkedIn, X, TikTok and Snapchat, and prioritises unpaid media and audience engagement in campaign planning. As an independent agency, it does not sell media space it owns and can collaborate with other independent agencies and consultancies.