The Myopia Mindset is an educational and consulting resource for eye care professionals interested in building successful myopia management practices. A product of Phantagox Productions, LLC, the brand is led by Matthew Herzberg, an industry veteran with experience in optometry and myopia management. Its goal is to help practitioners think differently about the field, gain practical knowledge, and find the confidence to develop their expertise.

The Myopia Mindset offers a podcast featuring conversations with eye care professionals, practice stories, and actionable insights. Readers can also explore written resources, including practitioner and patient FAQs, as well as articles and guidance on myopia management. For professionals seeking more direct support, Matthew provides consulting for practitioners and their teams, helping them launch a myopia management service, address challenges, and grow their practices. The brand also offers supporter options, including extended podcast episodes, an exclusive monthly podcast, and Q&A sessions with Matthew and Dr. Cary Herzberg.