The Network Advertising Initiative (NAI) is a leading industry trade group established in 2000. As a non-profit organization, the NAI is dedicated to promoting trust and innovation in digital advertising through the development of self-regulatory standards. The NAI offers a comprehensive range of products and services to support its mission.

Through their website, they provide valuable resources and insights to help individuals understand digital advertising, including how it works, the benefits it offers, and the available options for consumers. The NAI also enables users to manage their browser's opt-outs, opt out of mobile advertising, and make informed choices regarding connected TV advertising. Furthermore, the NAI ensures accountability and compliance among its participants through the implementation of voluntary enhanced standards, an accountability code of conduct, and regular guidance and compliance reviews.

Their efforts extend into public policy and advocacy, with updates, press releases, and blog articles focusing on relevant issues. Overall, the NAI is committed to fostering privacy, trust, and accountability while driving innovation and effectiveness in the digital advertising landscape