The BC Bird Trail, a cooperative tourism marketing campaign, is the leading source of information on birdwatching attractions, activities, and accommodations in British Columbia. Created in collaboration with The Number Creative, Destination BC, Birds Canada, Indigenous Tourism BC, Tourism Richmond, and numerous other partners, this campaign aims to promote responsible travel while showcasing the beauty of birding throughout participating regions. The BC Bird Trail offers immersive and engaging bird-watching itineraries that include all touch-points of bird-related travel planning.

On the bcbirdtrail. ca website, blog, social media, and the BC Bird Trail Mobile Experience app, you'll find bookable experiences, stories from local birders, and a comprehensive introduction to birding. The campaign also features original illustrations, real-time bird updates, self-guided itineraries, and branded print collateral and merchandise.

With the support of its creative team and project partners, The BC Bird Trail continues to raise awareness, inspire trip planning, and generate revenue, earning recognition throughout the province and beyond