Unclaimed brand
The idea for the Oldie was cooked up 25 years ago by its founding editor, Richard Ingrams, and his much-lamented successor, the late Alexander Chancellor. Their aim was to create a free-thinking, funny magazine, a light-hearted alternative to a press obsessed with youth and celebrity. The Oldie is ageless and timeless, free of retirement advice, crammed with rejuvenating wit, intelligence and delight. I look forward to welcoming you to our loyal, ever-growing readership. Harry Mount, Editor
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Hex Code
Color name
RGB
HSL
CMYK
#D82430
Alizarin Crimson
216, 36, 48
356, 71, 49
0, 83, 78, 15
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#1D1D1B
Heavy Metal
29, 29, 27
60, 4, 11
0, 0, 7, 89
The Oldie is a magazine created as a witty, intelligent alternative to a media culture focused on youth and celebrity. Founded by editor Richard Ingrams and Alexander Chancellor, it aims to be free-thinking, light-hearted and ageless, offering readers writing that celebrates curiosity and perspective at every stage of life. Editor Harry Mount welcomes a loyal and growing readership to a publication that combines humour with thoughtful commentary.
The Oldie covers a broad range of subjects through regular features, essays, interviews, reviews and blog posts. Topics include modern life, history, books, culture, money and personal pursuits, alongside cartoons and other entertaining contributions. Readers can explore its current issue, archive highlights and Oldie Radio, including podcasts and selected past programmes. The brand also offers print and digital subscriptions, gift subscriptions and a book shop. Its wider programme includes literary lunches, tours and events, giving readers opportunities to engage with the magazine beyond its pages. A weekly e-newsletter provides another way to follow its latest stories and updates.
Brand industry
News and Media
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How do I download the The Oldie logo?
The The Oldie logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are The Oldie's brand colors?
The The Oldie color palette uses the hex codes #D82430, #FFFFFF and #1D1D1B.
The The Oldie name, logos and brand assets are trademarks of The Oldie and its affiliates. Brandfetch isn't affiliated with or endorsed by The Oldie. Their use is subject to The Oldie's brand guidelines.
